New Product Development Processes in The Australian FMCG Industry.

Douglas, D; Chelliah, J; Minter, S

New Product Development Processes in The Australian FMCG Industry.

Douglas, D Chelliah, J

Minter, S

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Publication Type:: Journal Article
Citation:: Contemporary Management Research: an international journal, 2014, 10 (1), pp. 3 - ? (22)
Issue Date:: 2014-03-30

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Field	Value	Language
dc.contributor.author	Douglas, D	en_US
dc.contributor.author	Chelliah, J https://orcid.org/0000-0003-2351-3784	en_US
dc.contributor.author	Minter, S	en_US
dc.date.issued	2014-03-30	en_US
dc.identifier.citation	Contemporary Management Research: an international journal, 2014, 10 (1), pp. 3 - ? (22)	en_US
dc.identifier.issn	1813-5498	en_US
dc.identifier.uri	http://hdl.handle.net/10453/37739
dc.description.abstract	This paper presents a study of new product development (NPD) processes in two large Australian organisations (National Foods and Lion Nathan) involved in the production of fast moving consumer goods. The research utilises the Australian Business Excellence Framework as a research lens for exploring NPD processes with a focus on the role of sales and operations management. A case study approach used data collected from employees in the two organisations who were involved the NPD process. The results showed a number of significant differences between the two organisations in the conduct and the effectiveness of their NPD processes. Although both organisations employed a formal Stage-Gate process, Lion Nathan did this more successfully than National Foods, perhaps because of Lion Nathan’s greater experience with using stage-gate methodology. This study highlights the importance of the role of sales and operation planning, especially in relation to collaborative demand forecasting. The importance of the leadership role was also evident particularly in relation to ensuring measurement, review, and improvement of NPD processes.	en_US
dc.relation.ispartof	Contemporary Management Research: an international journal	en_US
dc.title	New Product Development Processes in The Australian FMCG Industry.	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	10	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	0806 Information Systems	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	10	en_US

Abstract:

This paper presents a study of new product development (NPD) processes in two large Australian organisations (National Foods and Lion Nathan) involved in the production of fast moving consumer goods. The research utilises the Australian Business Excellence Framework as a research lens for exploring NPD processes with a focus on the role of sales and operations management. A case study approach used data collected from employees in the two organisations who were involved the NPD process. The results showed a number of significant differences between the two organisations in the conduct and the effectiveness of their NPD processes. Although both organisations employed a formal Stage-Gate process, Lion Nathan did this more successfully than National Foods, perhaps because of Lion Nathan’s greater experience with using stage-gate methodology. This study highlights the importance of the role of sales and operation planning, especially in relation to collaborative demand forecasting. The importance of the leadership role was also evident particularly in relation to ensuring measurement, review, and improvement of NPD processes.

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http://hdl.handle.net/10453/37739