Industry dynamics in practice: insights from an industry study

Publisher:
Palgrave
Publication Type:
Journal Article
Citation:
Journal of database marketing amd customer strategy management, 2007, 14 (3), pp. 236 - 253
Issue Date:
2007-01
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Some researchers contend that it is only through a deep understanding of the possibilities and nature of routine coordinated activity that whole industries can be properly framed and understood. This paper sets out to examine industry dynamics of the Australian private hospital industry regarding factors that will impact industry members in setting business and marketing strategy for future directions. A strategy framework is used to examine the extent of competitive rivalry, the threat of new entrants, the role of consumers, the role of substitutes and the role of suppliers. In discussion, an assessment is made of the industry's attractiveness, implications of the findings for industry managers and an overview of future issues facing the industry.Journal of Database Marketing & Customer Strategy Management (2007) 14, 236-253
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