Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers

Rosenbaum, MS; Cheng, M; Wong, IA

Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers

Rosenbaum, MS Cheng, M

Wong, IA

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Publication Type:: Journal Article
Citation:: Journal of Business Research, 2016, 69 (7), pp. 2448 - 2455
Issue Date:: 2016-07-01

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Field	Value	Language
dc.contributor.author	Rosenbaum, MS	en_US
dc.contributor.author	Cheng, M https://orcid.org/0000-0003-3706-3374	en_US
dc.contributor.author	Wong, IA https://orcid.org/0000-0003-4597-2228	en_US
dc.date.available	2020-05-25T19:04:47Z
dc.date.issued	2016-07-01	en_US
dc.identifier.citation	Journal of Business Research, 2016, 69 (7), pp. 2448 - 2455	en_US
dc.identifier.issn	0148-2963	en_US
dc.identifier.uri	http://hdl.handle.net/10453/43688
dc.description.abstract	© 2016 Elsevier Inc. This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with counterfeit servicescapes and that some fake retail and service establishments are ironically building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future adversaries for costly litigation.	en_US
dc.relation.ispartof	Journal of Business Research	en_US
dc.relation.isbasedon	10.1016/j.jbusres.2016.01.015	en_US
dc.subject.classification	Marketing	en_US
dc.title	Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers	en_US
dc.type	Journal Article
utslib.citation.volume	7	en_US
utslib.citation.volume	69	en_US
utslib.for	MD Multidisciplinary	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.issue	7	en_US
pubs.publication-status	Published	en_US
pubs.volume	69	en_US

Abstract:

© 2016 Elsevier Inc. This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with counterfeit servicescapes and that some fake retail and service establishments are ironically building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future adversaries for costly litigation.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/43688