Olympic and paralympic games in Brazil: Learning from barcelona and sydney
- Publication Type:
- Journal Article
- RAE Revista de Administracao de Empresas, 2014, 54 (2)
- Issue Date:
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Between 2014 and 2016, Brazil will host a number of large events, where the Olympics of Rio de Janeiro are the most noteworthy. The tourism industry will be one of the beneficiaries. It has established an objective to bring 10 million tourists in 2016, doubling overseas arrivals. This can create many business opportunities for the industry. This paper analyzes this goal by examining two key factors linked to the Olympics, legacy and new tourism segments, in particular, seniors and accessible tourism. A study using content analysis of the bibliography about Rio 2016 will be applied to determine the current body of knowledge. Following this, a case study will be drawn upon the Barcelona and Sydney Games to establish the key elements of the legacy and their tourist outcomes. The findings will establish the main factors required to meet Brazil's tourist objectives. © RAE.
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