Brand valuation in accordance with GAAP and legal requirements

Fischer, M

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Publication Type:: Chapter
Citation:: Accountable Marketing: Linking Marketing Actions to Financial Performance, 2016, pp. 182 - 200
Issue Date:: 2016-01-01

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Field	Value	Language
dc.contributor.author	Fischer, M https://orcid.org/0000-0002-9012-2292	en_US
dc.date.issued	2016-01-01	en_US
dc.identifier.citation	Accountable Marketing: Linking Marketing Actions to Financial Performance, 2016, pp. 182 - 200	en_US
dc.identifier.isbn	9780765647061	en_US
dc.identifier.uri	http://hdl.handle.net/10453/43912
dc.relation.ispartof	Accountable Marketing: Linking Marketing Actions to Financial Performance	en_US
dc.relation.isbasedon	10.4324/9781315639703	en_US
dc.title	Brand valuation in accordance with GAAP and legal requirements	en_US
dc.type	Chapter
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

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