Toward a theory of marketing law transgressions

Gazley, A; Sinha, A; Rod, M

Toward a theory of marketing law transgressions

Gazley, A Sinha, A

Rod, M

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Publication Type:: Journal Article
Citation:: Journal of Business Research, 2016, 69 (2), pp. 476 - 483
Issue Date:: 2016-02-01

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Field	Value	Language
dc.contributor.author	Gazley, A	en_US
dc.contributor.author	Sinha, A https://orcid.org/0000-0002-3165-4053	en_US
dc.contributor.author	Rod, M	en_US
dc.date.issued	2016-02-01	en_US
dc.identifier.citation	Journal of Business Research, 2016, 69 (2), pp. 476 - 483	en_US
dc.identifier.issn	0148-2963	en_US
dc.identifier.uri	http://hdl.handle.net/10453/43932
dc.description.abstract	© 2015 Elsevier Inc. An area that has seen relatively little attention in the marketing arena is marketing related law and in particular, research that addresses why firms transgress marketing law. Since the 1970s, a number of theories regarding the determinants of unethical and illegal firm behavior have been developed within marketing and other disciplines. However, empirical testing of these models provides results that are often contradictory and inconclusive. Significantly, previous empirical research fails to link previous transgressions with intent to engage in future transgressions, instead viewing transgressing the law as a static process. This research develops and tests a model of transgressing marketing law that links past transgression and intent to transgress in the future through the concept of control. The results show that while firm performance has little effect, it a lack of control (penalties, reward, risk perceptions and existence of compliance programs) that influences illegal behavior.	en_US
dc.relation.ispartof	Journal of Business Research	en_US
dc.relation.isbasedon	10.1016/j.jbusres.2015.05.004	en_US
dc.subject.classification	Marketing	en_US
dc.title	Toward a theory of marketing law transgressions	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	69	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	69	en_US

Abstract:

© 2015 Elsevier Inc. An area that has seen relatively little attention in the marketing arena is marketing related law and in particular, research that addresses why firms transgress marketing law. Since the 1970s, a number of theories regarding the determinants of unethical and illegal firm behavior have been developed within marketing and other disciplines. However, empirical testing of these models provides results that are often contradictory and inconclusive. Significantly, previous empirical research fails to link previous transgressions with intent to engage in future transgressions, instead viewing transgressing the law as a static process. This research develops and tests a model of transgressing marketing law that links past transgression and intent to transgress in the future through the concept of control. The results show that while firm performance has little effect, it a lack of control (penalties, reward, risk perceptions and existence of compliance programs) that influences illegal behavior.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/43932