Event Leverage and Sport Mega-Events

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Managing Sport Mega-Events, 2017, pp. 139 - 149
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In this chapter we will illustrate the significance of sport event leverage in the context of large-scale and sport mega-events. We first introduce the different areas of event leverage, and then discuss the specific strategies and tactics related to the concept. We provide case studies to illustrate sport event leverage in practice, and highlight challenges and limitations.
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