会展、经济、城市:中国广交会的综合研究 = Exhibitions, economy and metropolis : a comprehensive study of the China export fair in Guangzhou

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Thesis
Issue Date:
2007
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NO FULL TEXT AVAILABLE. This thesis contains 3rd party copyright material. ----- 21世纪,如何加快城市的现代化、国际化发展,已成为当今中国社会具有深远意义的重大课题。会展业作为城市产业体系中的一个分支,对城市经济发展和产业结构调整都将起到积极的拉动作用,被不少城市作为经营城市的切入点。目前中国会展业正以每年20%左右的高速度增长,基本上形成以北京、上海、广州、大连、成都、西安、昆明等为会展中心城市的环渤海、长三角、珠三角、东北以及中西部五大会展经济产业带框架。这些经济产业带通过准确的功能定位,逐步形成相互协调、各具特色、梯级发展的互动式会展经济发展格局。然而作为经济与文化发展的产物,会展业这个属于现代服务业范畴的新型产业因其较高的区域社会经济效益而备受关注、成为国民经济一个新的增长点的同时,也暴露出一个不成熟产业存在的一些问题,特别是在管理体制、功能研究、专业化、产业布局、会展人才等方面的问题较为严重。本博士论文针对这些问题展开研究,有着重要的理论与现实贡献: 【选题上的突破】会展研究是一个新领域,而且本文所选择的视角是中国第一展——中国出口商品交易会,它是中国目前历史最长、层次最高、规模最大的综合性国际贸易盛会。从2007年春交会的101届开始,这一品牌改为“中国进出口商品交易会”。在这个新的发展阶段,以博士论文的方式对广交会进行系统的研究,具有重要的意义。通过对广交会的综合研究,在全面了解广交会形成的背景与发展模式的基础上,探讨会展与产业经济、城市发展的关系,对国民经济发展和城市经营有促进作用;对广交会在新的变革时期的具体运作有现实指导性。 【多维视野】以前对广交会的研究都是从一个侧面尤其是注重广交会对中国外贸发展和中外经贸交流与合作的意义研究,本文从立体的角度以多维的视野进行系统探讨,全视角从四个方面内容重点展开:一是研究广交会形成的背景与发展的模式,探讨政府在会展中的功能定位;二是广交会对中国外贸出口的贡献,探讨展会方式对进出口的影响;三是全方位了解广交会对广州城市的影响,从而探讨城市与会展的互动发展关系;四是广交会对中国产业结构的影响,尤其是作为世界第二大展、中国第一展对中国会展产业的影响,探讨其在产业发展中的地位。 【多学科交叉研究】本论文进行跨学科研究,包含经济学、管理学、社会学、历史学等学科。方法上一是文献运用,对国家图书馆中文图书库和学位论文库、中国学术期刊网等文献数据源资料进行收集,并对这些中文会展论著中围绕研究课题进行深入文献计量分析,量化分析;二是案例分析,本文所有内容与资料围绕广交会进行研究,根据本人研究论文的需要,对广交会会刊和广交会通讯尤其是中国出口商品交易会出版的《百届辉煌》和《亲历广交会》进行重点的收集。通过参与对这些资料的整理工作,从而掌握了大量的一手资料,为论文的研究打下了基础;三是实证研究,多次到广交会现场,实地观察广交会的整个过程,去广交会的具体运作机构中国对外贸易中心集团公司搜集广交会实证资料,了解广交会对中国外贸出口和广州城市促进功能的主要内容、方法、障碍及对策等。同时直接与参加广交会的人员进行访谈。2006年10月15日在广交会100届生日这个特殊的日子里,在中央电视台直播室做嘉宾主持中央电视台新闻频道进行现场直播,讨论的内容与博士研究论文直接相关。 【富有启迪的结论】一是会展业与外贸的发展是一种互动关系,广交会对进出口贸易额的巨幅增长和成交区域和范围的扩展等方面起到的推动和促进作用;二是广交会对广州的城市经营的影响,被誉为城市经济发展“引擎”的会展由于其本身巨大的产业带动作用,在中国加速城市群建设时期,将对城市的经营起到了巨大的推动作用;三是从中国产业经济结构调整的角度来看广交会对中国产业经济的影响,广交会直接把中国工厂推向了国际第一线,实现从内销到出口的蜕变,催生中国产品的品牌意识和产业升级;四是政府在历史条件下政府重新定位,在会展活动中充分发挥规范功能和服务功能,并巧妙运用会展进行城市产业经营;五是广交会迎接新的挑战,借更名契机实现出口、进口的同步发展,数量与质量扩张并举,符合国际潮流,建设世界一流的展会。这些研究结论对城市政府如何摆好自己在会展活动中的位置,广交会如何进行改革,扩大影响力,实现可持续发展有理论与现实的指导意义。 As an industry which leads to the restructuring of industries and gives impetus to the development of other parts of urban economy, the exhibition industry has been taken by many cities in China as an entry point for urban development. Currently the exhibition industry in China grows 20% annually, forming five exhibition industrial belts: the Bohai belt centered around Beijing, the Yangtzi River Triangle belt centered around Shanghai, the Pearl River Triangle belt centered around Guangzhou, the North-East China belt centered around Dalian, and the Central-West China belt cantered around Chengdu, Xian and Kunming. However, reflecting the immaturity of the exhibition industry in China, many problems have emerged in the key areas such as management system, functions of exhibitions, specialization in exhibitions, national industrial distribution, and exhibition expertise. This study is an attempt to tackle these problems, making contributions to the research on exhibitions in China both theoretically and empirically: A break-through in the choice of the research topic. Research on the exhibition industry is a new research field in China, and this is the first comprehensive study on the China Export Fair in Guangzhou, which is the exhibition of longest history, highest standard, and largest scale in China. A comprehensive perspective. There have been studies looking at a particular aspect of the Guangzhou Fair. This study is comprehensive in nature and explores the Guangzhou Fair in a systematic way from four angles: the development model of the Guangzhou Fair, with special attention to the role of the government; the pattern of the Guangzhou Fair and its contribution to the foreign trade; the impacts of the Guangzhou Fair on the development of Guangzhou and the interaction between exhibitions and cities in general; and the impacts the Guangzhou Fair on the industrial structure in China. Multi-disciplinary approach. This is a multi-disciplinary research covering economics, management, sociology and history. In terms of methodology, this study makes an intensive use of documentary research, quantification analysis, case study, in-depth interviews and direct observation. Inspiring arguments. It is convincingly argued in this study that the Guangzhou Fair has contributed to the phenomenon growth in China's foreign trade, especially in expanding the trading areas and the trading zone; that the Guangzhou Fair functions as an "engine" of urban economy, bringing along other industries; that exhibitions such as the Guangzhou Fair promote upgrading of industries by bringing them to the forefront of the international market; that the government is changing its functions to focus on the roles of providing regulations and service; and that the Guangzhou Fair itself is making adjustments to meet the new challenges and catch up with the international trends.
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