Customer Inspired Innovation with Designer as Innovation Catalyst
- Publication Type:
- Conference Proceeding
- The International Society for Professional Innovation Management (ISPIM) Conference Proceedings, 2015
- Issue Date:
This study explores the processes of introduction, implementation and integration of design-led innovation within a family owned company driven by engineering innovation in a sector dominated by product and process improvements. This paper is based on the outcomes of an investigation of a family manufacturing company in the METS sector over an 11-month period, where the researcher was embedded in the firm to deliver value to the company by using an action research approach. The design innovation catalyst used a design-led innovation process to capture customer insights that led to changes at the leadership, managerial and employee level of the organisation.
Please use this identifier to cite or link to this item: