Measuring internal market orientation

Sage Publications Inc
Publication Type:
Journal Article
Journal of Service Research, 2005, 7 (3), pp. 290 - 305
Issue Date:
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2005000768.pdf1.46 MB
Adobe PDF
Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear understanding of the construct,
Please use this identifier to cite or link to this item: