Marketing and Business Performance of Construction SMEs in China

Publisher:
Emerald Group Publishing
Publication Type:
Journal Article
Citation:
Journal of Business & Industrial Marketing, 2007, 22 (2), pp. 118 - 125
Issue Date:
2007-01
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This study examines the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China.
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