Business mating: Who chooses and who gets chosen?

Publisher:
Elsevier Science Inc
Publication Type:
Journal Article
Citation:
Industrial Marketing Management, 2005, 34 (7), pp. 669 - 680
Issue Date:
2005-01
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What is the interrelation between the characteristics of two firms that form a relationship with each other, especially successful relations? Surprisingly there is little work addressing this issue. This paper reviews and interrelates previous literature
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