Business mating: Who chooses and who gets chosen?
- Elsevier Science Inc
- Publication Type:
- Journal Article
- Industrial Marketing Management, 2005, 34 (7), pp. 669 - 680
- Issue Date:
What is the interrelation between the characteristics of two firms that form a relationship with each other, especially successful relations? Surprisingly there is little work addressing this issue. This paper reviews and interrelates previous literature
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