Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings

Garlin, FV; Owen, K

Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings

Garlin, FV Owen, K

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Publication Type:: Journal Article
Citation:: Journal of Business Research, 2006, 59 (6), pp. 755 - 764
Issue Date:: 2006-06-01

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Field	Value	Language
dc.contributor.author	Garlin, FV	en_US
dc.contributor.author	Owen, K	en_US
dc.date.issued	2006-06-01	en_US
dc.identifier.citation	Journal of Business Research, 2006, 59 (6), pp. 755 - 764	en_US
dc.identifier.issn	0148-2963	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5258
dc.description.abstract	Among the many in-store elements purported to impact patrons, background music is a leading feature of academic enquiry [Turley LW, Milliman RE. Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. J Bus Res 2000;49(2):193-211.]. Collectively, research examines a range of retail contexts, focuses on many different dimensions, and, uses different methods to explore the phenomena of background music in commercial settings. Therefore, conclusions are difficult on the extent to which the influences of background music on customer behavior are generalizable. The purpose of this study is to synthesize the results of extant research to identify common effects and the circumstances under which they differ. Our meta-analysis uses a sample size of 148, taken from 32 studies. A conservative approach to the analysis reveal small-to-moderate, yet quite robust effects in terms of background music and the dependents: value returns, behavior duration and affective response. © 2006 Elsevier Inc. All rights reserved.	en_US
dc.relation.ispartof	Journal of Business Research	en_US
dc.relation.isbasedon	10.1016/j.jbusres.2006.01.013	en_US
dc.subject.classification	Marketing	en_US
dc.title	Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings	en_US
dc.type	Journal Article
utslib.citation.volume	6	en_US
utslib.citation.volume	59	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.issue	6	en_US
pubs.publication-status	Published	en_US
pubs.volume	59	en_US

Abstract:

Among the many in-store elements purported to impact patrons, background music is a leading feature of academic enquiry [Turley LW, Milliman RE. Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. J Bus Res 2000;49(2):193-211.]. Collectively, research examines a range of retail contexts, focuses on many different dimensions, and, uses different methods to explore the phenomena of background music in commercial settings. Therefore, conclusions are difficult on the extent to which the influences of background music on customer behavior are generalizable. The purpose of this study is to synthesize the results of extant research to identify common effects and the circumstances under which they differ. Our meta-analysis uses a sample size of 148, taken from 32 studies. A conservative approach to the analysis reveal small-to-moderate, yet quite robust effects in terms of background music and the dependents: value returns, behavior duration and affective response. © 2006 Elsevier Inc. All rights reserved.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/5258