Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings

Elsevier Science Inc
Publication Type:
Journal Article
Journal of Business Research, 2006, 59 (6), pp. 755 - 764
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Among the many in-store elements purported to impact patrons, background music is a leading feature of academic enquiry [Turley LW, Milliman RE. Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. J Bus Res 2000;49(2):193-211
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