NO FULL TEXT AVAILABLE. This thesis contains 3rd party copyright material. ----- 随着经济全球化的迅速发展，服务贸易被越来越多的国家重视。会展业作为第三产业发展日趋成熟后出现的一种的新的经济形态，已经成为当今世界上许多国家国民经济发展新的增长点。自上世纪八十年代中国改革开放以来，中国经济迅速发展，在此基础上孕育并发展起来的会展业以年均20％的速度增长并逐步壮大，现已经迅速成为中国国民经济发展的新亮点。
With rapid development of economic globalization, many countries have attached more and more importance to the service trade. The convention and exhibition industry, as an important part of the tertiary industry, is becoming a new pole of economic growth. As a consequence of the remarkable economic development in China since the 1980s, the convention and exhibition industry in that country has witnessed an annual growth of 20% in recent years.
Compared to the European convention and exhibition industry with a history of more than 100 years, the convention and exhibition industry in the People's Republic of China is still in its initial stage of development and still searching for an appropriate development model. Besides a few big cities in the forefront of the development of the convention and exhibition industry, such as Beijing, Shanghai and Guangzhou, over 100 medium and small-sized cities in China are also creating their own convention and exhibition industry. It has become an urgent task for academics and practitioners of the convention and exhibition industry in China to find suitable models and strategies in advancing the convention and exhibition industry in medium and small-sized cities.
The China Yiwu International Fair for Small Commodities, which started in 1995 as a local exhibition and was upgraded to a national fair held by Zhejiang provincial government in 1998, has become a major international fair since 2002. Actually within a short period of a decade it has become the third largest international fair in China next only to that in Guangzhou and Shanghai. The Yiwu International Fair has provided a charming platform for the enterprises in China to embrace the international market. In the meantime, the Yiwu Fair has become a powerful driving force for the development of Yiwu from a small city at county level to a major city of international status.
Through a case study of the Yiwu Fair with application of several theories developed in macro-exhibition economics, microcosmic exhibition economics, sociology, political economy, exhibition management, and exhibition public relations, this study provides an in-depth analysis of the trajectory of developing a local fair into an international fair in China and assesses its impacts on the development of regional economy, industrial restructuring, and internationalization of national economy in China. It puts forward “Yiwu Model” to summarize the successful experience of the Yiwu Fair, with distinctive features such as being rooted in local conditions, focusing on competitive advantages, promoting trade through exhibitions and harmonious development of different parts of economy.
With the end of the transitional period of China access to WTO, service industries have to be opened fully to the outside world and the convention and exhibition industry in China will face severe competition from well known companies and brands in the international convention and exhibition industry. It is hoped that this study, the discussion of the "Yiwu Model" in particular, will be useful for the development of the convention and exhibition industry in Chinese medium and small-sized cities and the development of Chinese economy as a whole.