The Virtual Leader Construct: The Mass Mediatization and Simulation of Transformational Leadership

Boje, DM; Rhodes, C

The Virtual Leader Construct: The Mass Mediatization and Simulation of Transformational Leadership

Boje, DM Rhodes, C

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Publication Type:: Journal Article
Citation:: Leadership, 2005, 1 (4), pp. 407 - 428
Issue Date:: 2005-01-01

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Field	Value	Language
dc.contributor.author	Boje, DM	en_US
dc.contributor.author	Rhodes, C https://orcid.org/0000-0002-6571-2872	en_US
dc.date.issued	2005-01-01	en_US
dc.identifier.citation	Leadership, 2005, 1 (4), pp. 407 - 428	en_US
dc.identifier.issn	1742-7150	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5277
dc.description.abstract	This article explores what happens when leaders and leadership becomes virtualized through the mass media and proposes the Virtual Leader Construct (VLC) – a non-human image of a leader who is purposefully created by an organization. Using examples from the fast food industry it is proposed that there are three orders of the VLC: VLC as an imitation of a former flesh-and-blood leader; VLC as a creative re-representation of a former leader; and VLC as a fabricated leader with no direct relation to an actual person. It is argued that VLCs can and do perform potent transformation leadership functions for organizations – functions that are further enabled the more they are virtualized. © 2005, SAGE Publications. All rights reserved.	en_US
dc.relation.ispartof	Leadership	en_US
dc.relation.isbasedon	10.1177/1742715005057232	en_US
dc.subject.classification	Business & Management	en_US
dc.title	The Virtual Leader Construct: The Mass Mediatization and Simulation of Transformational Leadership	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	1	en_US
utslib.for	150310 Organisation and Management Theory	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	1	en_US

Abstract:

This article explores what happens when leaders and leadership becomes virtualized through the mass media and proposes the Virtual Leader Construct (VLC) – a non-human image of a leader who is purposefully created by an organization. Using examples from the fast food industry it is proposed that there are three orders of the VLC: VLC as an imitation of a former flesh-and-blood leader; VLC as a creative re-representation of a former leader; and VLC as a fabricated leader with no direct relation to an actual person. It is argued that VLCs can and do perform potent transformation leadership functions for organizations – functions that are further enabled the more they are virtualized. © 2005, SAGE Publications. All rights reserved.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/5277