Ad likeability and brand recall in Asia: a cross-cultural study.

Fam, KS Waller, DS

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Field	Value	Language
dc.contributor.author	Fam, KS	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2004-01	en_US
dc.identifier.citation	Journal of Brand Management, 2004, 12 (2), pp. 93 - 104	en_US
dc.identifier.issn	1350-231X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5285
dc.publisher	Henry Stewart Publications	en_US
dc.relation.ispartof	Journal of Brand Management	en_US
dc.relation.isbasedon	10.1057/palgrave.bm.2540207	en_US
dc.title	Ad likeability and brand recall in Asia: a cross-cultural study.	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	12	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Dunedin, New Zealand
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.volume	12	en_US

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