The case of "difficult" brands
- Publisher:
- Emerald Group Publishing Limited
- Publication Type:
- Journal Article
- Citation:
- Journal of Product & Brand Management, 2007, 16 (4), pp. 286 - 287
- Issue Date:
- 2007-01
Closed Access
Filename | Description | Size | |||
---|---|---|---|---|---|
![]() | 2007000370.pdf | 126.01 kB |
Copyright Clearance Process
- Recently Added
- In Progress
- Closed Access
This item is closed access and not available.
To examine an atypical member of the brand family, 'difficult brands, defined as brands that have uintermittenr availability and have inherent performance risks that, contrary to traditional marketing teachings, may have a positive influence on consumer evaluation and brand loyalty
Please use this identifier to cite or link to this item: