The knowledge-creating role of the internet in international business: Evidence from vietnam
- Publication Type:
- Journal Article
- Journal of International Marketing, 2006, 14 (2), pp. 116 - 147
- Issue Date:
This article examines the knowledge-creating role of the Internet in international business activities of Vietnamese firms. The authors find that both the collection and the transformation of information from the Internet by a firm affect its foreign sales intensity. In addition, market and learning orientations facilitate this process. © 2006, American Marketing Association.
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