Advertising agency activities used to attract new clients in Australia

Waller, DS; Cusick, DJ; Matheson, HD; Miller, MK

Advertising agency activities used to attract new clients in Australia

Waller, DS

Cusick, DJ Matheson, HD Miller, MK

Permalink

Publication Type:: Journal Article
Citation:: Journal of Business and Industrial Marketing, 2001, 16 (2), pp. 129 - 140
Issue Date:: 2001-01-01

Closed Access

	Filename	Description	Size
	2004004352.pdf		1.03 MB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Cusick, DJ	en_US
dc.contributor.author	Matheson, HD	en_US
dc.contributor.author	Miller, MK	en_US
dc.date.issued	2001-01-01	en_US
dc.identifier.citation	Journal of Business and Industrial Marketing, 2001, 16 (2), pp. 129 - 140	en_US
dc.identifier.issn	0885-8624	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5371
dc.description.abstract	Advertising agencies, as communication professionals, should use "best practice" activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that "personal contact" and "positive recommendations of satisfied clients" were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards.	en_US
dc.relation.ispartof	Journal of Business and Industrial Marketing	en_US
dc.relation.isbasedon	10.1108/08858620110384150	en_US
dc.subject.classification	Marketing	en_US
dc.title	Advertising agency activities used to attract new clients in Australia	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	16	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	16	en_US

Abstract:

Advertising agencies, as communication professionals, should use "best practice" activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that "personal contact" and "positive recommendations of satisfied clients" were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/5371