Social media practices on Twitter: maximising the impact of cardiac associations

Gallagher, R; Psaroulis, T; Ferguson, C; Neubeck, L; Gallagher, P

Social media practices on Twitter: maximising the impact of cardiac associations

Gallagher, R

Psaroulis, T Ferguson, C

Neubeck, L Gallagher, P

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Publisher:: Mark Allen Healthcare
Publication Type:: Journal Article
Citation:: British Journal of Cardiac Nursing, 2016, 11 (10), pp. 481 - 487
Issue Date:: 2016-10-01

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Field	Value	Language
dc.contributor.author	Gallagher, R https://orcid.org/0000-0001-5588-9351	en_US
dc.contributor.author	Psaroulis, T	en_US
dc.contributor.author	Ferguson, C https://orcid.org/0000-0002-2417-2216	en_US
dc.contributor.author	Neubeck, L	en_US
dc.contributor.author	Gallagher, P	en_US
dc.date.available	2016-06-22	en_US
dc.date.issued	2016-10-01	en_US
dc.identifier.citation	British Journal of Cardiac Nursing, 2016, 11 (10), pp. 481 - 487	en_US
dc.identifier.issn	1749-6403	en_US
dc.identifier.uri	http://hdl.handle.net/10453/54845
dc.description.abstract	Twitter is a social media platform often used by cardiac professional associations to engage and inform their members and the public. However, the effectiveness of the strategy is seldom assessed or published. Aim: This study evaluates the Twitter activities of nine cardiac professional associations. Each organisation's purpose and stakeholders were described individually and classified. Extracted Tweets (n=3920) were content-analysed and metrics were determined. Results: There was alignment between the associations' mission statements and their Twitter activities. However, most Tweets were one-directional, disseminating research-based evidence/professional education materials and communicating association events and activities, as well as using hashtags to enable searching. Conclusion: Social media communication by cardiac professional associations through Tweets is an important activity; however, at present, the use of dialogue and conversations are not fully realised and could be used more strategically.	en_US
dc.publisher	Mark Allen Healthcare	en_US
dc.relation.ispartof	British Journal of Cardiac Nursing	en_US
dc.relation.isbasedon	10.12968/bjca.2016.11.10.481	en_US
dc.title	Social media practices on Twitter: maximising the impact of cardiac associations	en_US
dc.type	Journal Article
utslib.citation.volume	10	en_US
utslib.citation.volume	11	en_US
utslib.for	1102 Cardiorespiratory Medicine and Haematology	en_US
utslib.for	1110 Nursing	en_US
utslib.for	1117 Public Health and Health Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Health
utslib.copyright.status	in_progress
pubs.consider-herdc	false	en_US
pubs.issue	10	en_US
pubs.publication-status	Published	en_US
pubs.volume	11	en_US

Abstract:

Twitter is a social media platform often used by cardiac professional associations to engage and inform their members and the public. However, the effectiveness of the strategy is seldom assessed or published. Aim: This study evaluates the Twitter activities of nine cardiac professional associations. Each organisation's purpose and stakeholders were described individually and classified. Extracted Tweets (n=3920) were content-analysed and metrics were determined. Results: There was alignment between the associations' mission statements and their Twitter activities. However, most Tweets were one-directional, disseminating research-based evidence/professional education materials and communicating association events and activities, as well as using hashtags to enable searching. Conclusion: Social media communication by cardiac professional associations through Tweets is an important activity; however, at present, the use of dialogue and conversations are not fully realised and could be used more strategically.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/53809