Developing an account-management lifecycle for advertising agency-client relationships

Waller, DS

Developing an account-management lifecycle for advertising agency-client relationships

Waller, DS

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Publication Type:: Journal Article
Citation:: Marketing Intelligence & Planning, 2004, 22 (1), pp. 95 - 112
Issue Date:: 2004-01-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2004-01-01	en_US
dc.identifier.citation	Marketing Intelligence & Planning, 2004, 22 (1), pp. 95 - 112	en_US
dc.identifier.issn	0263-4503	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5407
dc.description.abstract	This paper will discuss the concept of account management in the area of advertising agency-client relationships. The main theoretical issues regarding agency-client relationships are discussed by means of a review of the literature to identify an account-management lifecycle for agency-client relationships. Three main stages were identified: agency evaluation/selection; relationship development and maintenance; and agency review/termination. Discussing the literature will also provide a greater understanding of agency-client relationships and identify possible areas for further research. © 2004, Emerald Group Publishing Limited	en_US
dc.relation.ispartof	Marketing Intelligence & Planning	en_US
dc.relation.isbasedon	10.1108/02634500410516940	en_US
dc.subject.classification	Marketing	en_US
dc.title	Developing an account-management lifecycle for advertising agency-client relationships	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	22	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	22	en_US

Abstract:

This paper will discuss the concept of account management in the area of advertising agency-client relationships. The main theoretical issues regarding agency-client relationships are discussed by means of a review of the literature to identify an account-management lifecycle for agency-client relationships. Three main stages were identified: agency evaluation/selection; relationship development and maintenance; and agency review/termination. Discussing the literature will also provide a greater understanding of agency-client relationships and identify possible areas for further research. © 2004, Emerald Group Publishing Limited

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http://hdl.handle.net/10453/5407