The impact of a sport mega-event on destination image: The case of the 2002 FIFA world cup Korea/Japan

Lee, CK; Taylor, T; Lee, YK; Lee, B

The impact of a sport mega-event on destination image: The case of the 2002 FIFA world cup Korea/Japan

Lee, CK Taylor, T

Lee, YK Lee, B

Permalink

Publication Type:: Journal Article
Citation:: International Journal of Hospitality and Tourism Administration, 2005, 6 (3), pp. 27 - 45
Issue Date:: 2005-11-29

Closed Access

	Filename	Description	Size
	2005002141.pdf		955.36 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Lee, CK	en_US
dc.contributor.author	Taylor, T https://orcid.org/0000-0002-8847-7692	en_US
dc.contributor.author	Lee, YK	en_US
dc.contributor.author	Lee, B	en_US
dc.date.issued	2005-11-29	en_US
dc.identifier.citation	International Journal of Hospitality and Tourism Administration, 2005, 6 (3), pp. 27 - 45	en_US
dc.identifier.issn	1525-6480	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5445
dc.description.abstract	There is intense competition to host sports mega-events as cities and countries perceive that doing so will enhance their global image and make the destination more attractive to future tourists. Is there empirical evidence to prove that hosting a mega sport event really does stimulate international visitation and enhance the destination’s image? In this paper we investigate this question in relation to the 2002 FIFA World Cup, co-hosted by South Korea and Japan. To this end, 412 foreign tourists were surveyed during the World Cup about their image of South Korea. Differences in demographics, motive and perceptions be-tween tourists travelling specifically for the World Cup, and those coming to South Korea for non-World Cup-related reasons, are noted. The study provides a baseline dataset from which future research on megasports events can build. © 2005, Taylor & Francis Group, LLC. All rights reserved.	en_US
dc.relation.ispartof	International Journal of Hospitality and Tourism Administration	en_US
dc.relation.isbasedon	10.1300/J149v06n03_03	en_US
dc.subject.classification	Sport, Leisure & Tourism	en_US
dc.title	The impact of a sport mega-event on destination image: The case of the 2002 FIFA world cup Korea/Japan	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	6	en_US
utslib.for	150606 Tourist Behaviour and Visitor Experience	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1506 Tourism	en_US
dc.location.activity	Sydney, Aust
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	6	en_US

Abstract:

There is intense competition to host sports mega-events as cities and countries perceive that doing so will enhance their global image and make the destination more attractive to future tourists. Is there empirical evidence to prove that hosting a mega sport event really does stimulate international visitation and enhance the destination’s image? In this paper we investigate this question in relation to the 2002 FIFA World Cup, co-hosted by South Korea and Japan. To this end, 412 foreign tourists were surveyed during the World Cup about their image of South Korea. Differences in demographics, motive and perceptions be-tween tourists travelling specifically for the World Cup, and those coming to South Korea for non-World Cup-related reasons, are noted. The study provides a baseline dataset from which future research on megasports events can build. © 2005, Taylor & Francis Group, LLC. All rights reserved.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/5445