Measuring consumer vanity: A cross-cultural validation

Wang, PZ; Waller, DS

Measuring consumer vanity: A cross-cultural validation

Wang, PZ Waller, DS

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Publication Type:: Journal Article
Citation:: Psychology and Marketing, 2006, 23 (8), pp. 665 - 687
Issue Date:: 2006-08-01

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Field	Value	Language
dc.contributor.author	Wang, PZ	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2006-08-01	en_US
dc.identifier.citation	Psychology and Marketing, 2006, 23 (8), pp. 665 - 687	en_US
dc.identifier.issn	0742-6046	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5546
dc.description.abstract	Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross-cultural research on the important psychological construct known as consumer vanity (Netemeyer, Burton, & Lichtenstein, 1995). This article examines four components of the vanity construct: appearance concern, appearance perception, achievement concern, and achievement perception. To test the vanity construct cross-culturally, a survey was undertaken in the United States and China. This article illustrates the use of the comprehensive analytical framework proposed by Steenkamp and Baumgartner (1998) to assess measurement invariance in cross-cultural consumer research. The results provided a rigorous cross-cultural validation test of the vanity scale that has implications for both academics and practitioners in cross-cultural consumer research and marketing. © 2006 Wiley Periodicals, Inc.	en_US
dc.relation.ispartof	Psychology and Marketing	en_US
dc.relation.isbasedon	10.1002/mar.20123	en_US
dc.subject.classification	Marketing	en_US
dc.title	Measuring consumer vanity: A cross-cultural validation	en_US
dc.type	Journal Article
utslib.citation.volume	8	en_US
utslib.citation.volume	23	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
utslib.for	17 Psychology and Cognitive Sciences	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	8	en_US
pubs.publication-status	Published	en_US
pubs.volume	23	en_US

Abstract:

Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross-cultural research on the important psychological construct known as consumer vanity (Netemeyer, Burton, & Lichtenstein, 1995). This article examines four components of the vanity construct: appearance concern, appearance perception, achievement concern, and achievement perception. To test the vanity construct cross-culturally, a survey was undertaken in the United States and China. This article illustrates the use of the comprehensive analytical framework proposed by Steenkamp and Baumgartner (1998) to assess measurement invariance in cross-cultural consumer research. The results provided a rigorous cross-cultural validation test of the vanity scale that has implications for both academics and practitioners in cross-cultural consumer research and marketing. © 2006 Wiley Periodicals, Inc.

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http://hdl.handle.net/10453/5546