Measuring consumer vanity: A cross-cultural validation

John Wiley & Sons Inc
Publication Type:
Journal Article
Psychology and Marketing, 2006, 23 (8), pp. 665 - 687
Issue Date:
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2006004062.pdf2 MB
Adobe PDF
Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross-cultural research on the important psychological construct kn
Please use this identifier to cite or link to this item: