The leadership of Ronald McDonald double narration and stylistic lines of transformation

Publisher:
Elsevier Science Inc
Publication Type:
Journal Article
Citation:
The Leadership Quarterly, 2006, 17 (1), pp. 94 - 103
Issue Date:
2006-01
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This research note reports a study of Ronald McDonalds leadership. The argument is that rather than just being a spokesperson or marketing device for the McDonalds corporation, Ronald performs an important transformational leadership function. Ronalds re
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