From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products?

Karsaklian, E; Fee, A

From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products?

Karsaklian, E Fee, A

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Publisher:: Springer
Publication Type:: Chapter
Citation:: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 2016, pp. 192 - 201
Issue Date:: 2016

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Field	Value	Language
dc.contributor.author	Karsaklian, E	en_US
dc.contributor.author	Fee, A https://orcid.org/0000-0003-0598-0776	en_US
dc.contributor.editor	Campbell, C	en_US
dc.contributor.editor	Ma, JZ	en_US
dc.date.issued	2016	en_US
dc.identifier.citation	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 2016, pp. 192 - 201	en_US
dc.identifier.isbn	978-3-319-24182-1	en_US
dc.identifier.uri	http://hdl.handle.net/10453/63921
dc.description.abstract	Ethical consumers have evolved from boycotting to consuming and ethical consumption has attracted much attention from marketing researchers recently. Several studies have been conducted to understand what motivates consumers to buy certain ethical products such as fair trade, eco-friendly or animal-friendly. While a number of disparate, and primarily descriptive, studies have identified motivations of ethical consumers towards an array of different products and in a variety of contexts, researchers are yet to develop a more generalizable framework for understanding ethical consumption motivations. In this paper, we present a framework of four universal motivations to explain why consumers buy ethical products.	en_US
dc.publisher	Springer	en_US
dc.relation.ispartof	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing	en_US
dc.relation.isbasedon	10.1007/978-3-319-24184-5_51	en_US
dc.rights	This is a post-peer-review, pre-copyedit version of an article published in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The final authenticated version is available online at: https://dx.doi.org/10.1007/978-3-319-24184-5_51.	en_US
dc.title	From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products?	en_US
dc.type	Chapter
utslib.location	Germany	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Germany	en_US
pubs.publication-status	Published	en_US

Abstract:

Ethical consumers have evolved from boycotting to consuming and ethical consumption has attracted much attention from marketing researchers recently. Several studies have been conducted to understand what motivates consumers to buy certain ethical products such as fair trade, eco-friendly or animal-friendly. While a number of disparate, and primarily descriptive, studies have identified motivations of ethical consumers towards an array of different products and in a variety of contexts, researchers are yet to develop a more generalizable framework for understanding ethical consumption motivations. In this paper, we present a framework of four universal motivations to explain why consumers buy ethical products.

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http://hdl.handle.net/10453/63921