Security, perceived safety, and event attendee enjoyment at the 2003 Rugby World Cup

Cognizant Communication Corp.
Publication Type:
Journal Article
Tourism Review International: an international journal, 2006, 10 (4), pp. 257 - 267
Issue Date:
Full metadata record
International sport event organizers around the world have placed considerations of terrorism high on their planning and risk management agendas since September 11, 2001. Increased public awareness about the threat of terrorism and associated safety concerns have led to increased security, especially for large multicountry international events. To date there has been limited empirical research on the relationship between sport event attendance and the impact of terrorism, with the exception of the body of work on the 1972 Olympic Games. In this article the authors outline the extensive antiterrorism security measures taken at the 2003 Rugby World Cup held in Australia. To determine the impact of these measures, event attendees were surveyed to determine the extent to which terrorism influenced event attendees' motivations, perceptions of safety, and level of enjoyment. The results indicate that security measures were perceived as sufficient and attendees were generally not deterred by the threat of terrorism. The heightened security enhanced the event experience for some attendees, with only a small minority reporting a negative impact on satisfaction. Suggestions for further research and practice are discussed.
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