Impacts of terrorism-related safety and security measures at a major sport event

Cognizant Communication Corp.
Publication Type:
Journal Article
Event Management: an international journal, 2006, 9 (4), pp. 199 - 209
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In the aftermath of the September 11, 2001 terrorist attacks, major sport event organizers have had to grapple with a range of associated impacts, including increased security costs and changed stakeholder expectations. Event organizers have acted to realize a balance between effective risk management measures that offer appropriate security while not unduly deterring from spectators' enjoyment of the event. To better understand the post 9/11 sport event environment and attendee reactions, we surveyed 2003 Rugby World Cup attendees on aspects related to terrorism, risk, safety and security. We found that the majority of attendees felt safe and indicated that the security measures in place neither enhanced nor detracted from their level of enjoyment. A substantial proportion of event attendees were either openly defiant about terrorism or dismissive of any threat to their security. Implications for event managers are discussed.
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