Towards an Australian event research agenda: first steps

Cognizant Communication Corporation
Publication Type:
Journal Article
Event Management, 2001, 6 (4), pp. 213 - 221
Issue Date:
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In Australia, the field of event research is relatively young and immature, lacking in consensus as regards research needs and priorities. This article, while not seeking to be prescriptive as regards such needs and priorities, aims to go some way towards laying the foundation upon which more rigorous efforts at establishing a research agenda in the area can be progressed. With this goal in mind, this article seeks first to chart the evolution of the event field in Australia to the point where research has a significant and acknowledged role in its future development. Following on from this discussion, the value to the field of an expanded and prioritized research effort will be considered along with recent preliminary efforts that have sought to progress efforts in this direction. The outcomes of an exploratory study of research priorities involving three broad stakeholder groups, namely, practitioners, government, and academics, will then be discussed. This study involved a review of existing literature to assist in identifying areas for inclusion in the study and as a basis for comparison of results. Outcomes from this study point, among other things, to differing research priorities among stakeholder groups and research gaps in current and proposed research efforts in the field.
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