Network Marketing Businesses and Chinese Ethnicity Immigrants in Australia
- Publication Type:
- Journal Article
- Journal of Small Business Management, 2017, 55 (3), pp. 444 - 459
- Issue Date:
Copyright Clearance Process
- Recently Added
- In Progress
- Open Access
This item is open access.
The embargo period expires on 1 Jan 2018
© 2016 International Council for Small Business This study adopts two theoretical perspectives, Social Cognitive Theory and Theory of Planned Behavior, to examine a model of network marketing business participation by Chinese immigrants in Australia. A structural equations modeling analysis showed that the social environment within a network marketing organization positively influences the self-efficacy of Chinese network marketers and their desire to seek opportunities. These factors positively influence the actions undertaken by network marketers, and subsequently, impact positively on their performance outcome.
Please use this identifier to cite or link to this item: