The Visual Content of Magazine Advertisements in the Skincare Market

Hingorani, A

The Visual Content of Magazine Advertisements in the Skincare Market

Hingorani, A

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Publisher:: European Advertising Academy (in association with Polytechnic Institute of Lisbon)
Publication Type:: Conference Proceeding
Citation:: ICORIA 2007 Papers - 6th International Conference on Research in Advertising, 2007, pp. 1 - 7
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Hingorani, A https://orcid.org/0000-0001-6313-4311	en_US
dc.contributor.editor	Pereira, FC	en_US
dc.contributor.editor	Verissimo, J	en_US
dc.contributor.editor	Neijens, P	en_US
dc.date	2007-06-29	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	ICORIA 2007 Papers - 6th International Conference on Research in Advertising, 2007, pp. 1 - 7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7592
dc.description.abstract	Despite the observations that visuals are almost always present in skincare ads, and that they are noticed to a greater extent than the text in these ads, there appears to be virtually no publicly available research that has analysed the visual content of skincare ads. The purpose of this preliminary research is to identify some of the types (or elements) and roles (or functions) of skincare advertising visuals and examine the extent to which they are evident in ads selected from the April through August 2005 issues of four popular women s magazines in Australia. 24 elements and five functions of skincare advertising visuals were identified, and their presence or absence was assessed in a sample of 52 ads. Due to the exploratory nature of the analysis, future research is required to fully understand the visual content of magazine advertisements in the skincare market.	en_US
dc.publisher	European Advertising Academy (in association with Polytechnic Institute of Lisbon)	en_US
dc.relation.ispartof	ICORIA 2007 Papers - 6th International Conference on Research in Advertising	en_US
dc.relation.ispartof	International Conference on Research in Advertising	en_US
dc.title	The Visual Content of Magazine Advertisements in the Skincare Market	en_US
dc.type	Conference Proceeding
utslib.location	Lisbon, Portugal	en_US
utslib.location.activity	Lisbon, Portugal	en_US
utslib.for	150502 Marketing Communications	en_US
dc.location.activity	Lisbon, Portugal	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Lisbon, Portugal	en_US
pubs.start-date	2007-06-29	en_US

Abstract:

Despite the observations that visuals are almost always present in skincare ads, and that they are noticed to a greater extent than the text in these ads, there appears to be virtually no publicly available research that has analysed the visual content of skincare ads. The purpose of this preliminary research is to identify some of the types (or elements) and roles (or functions) of skincare advertising visuals and examine the extent to which they are evident in ads selected from the April through August 2005 issues of four popular women s magazines in Australia. 24 elements and five functions of skincare advertising visuals were identified, and their presence or absence was assessed in a sample of 52 ads. Due to the exploratory nature of the analysis, future research is required to fully understand the visual content of magazine advertisements in the skincare market.

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http://hdl.handle.net/10453/7592