Advertising standardisation in Australia: some preliminary results.

Waller, DS; Shao, AT

Advertising standardisation in Australia: some preliminary results.

Waller, DS

Shao, AT

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Publisher:: Academy of Word Business, Marketing and Management Development
Publication Type:: Conference Proceeding
Citation:: 2004 Inaugural Academy of Word Business, Marketing and Management Development Conference: "The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century, 2004, pp. 538 - 546
Issue Date:: 2004-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Shao, AT	en_US
dc.contributor.editor	Ogunmokum, G	en_US
dc.contributor.editor	Gabbay, R	en_US
dc.contributor.editor	McPhail, K	en_US
dc.date	2004-07-13	en_US
dc.date.issued	2004-01	en_US
dc.identifier.citation	2004 Inaugural Academy of Word Business, Marketing and Management Development Conference: "The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century, 2004, pp. 538 - 546	en_US
dc.identifier.isbn	0 9752272 0 3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7608
dc.publisher	Academy of Word Business, Marketing and Management Development	en_US
dc.relation.ispartof	2004 Inaugural Academy of Word Business, Marketing and Management Development Conference: "The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century	en_US
dc.relation.ispartof	Inaugural Academy of Word Business, Marketing and Management Development Conference	en_US
dc.title	Advertising standardisation in Australia: some preliminary results.	en_US
dc.type	Conference Proceeding
utslib.location	Perth	en_US
utslib.location.activity	Gold Coast, Australia	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
dc.location.activity	Gold Coast, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Perth	en_US
pubs.start-date	2004-07-13	en_US

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http://hdl.handle.net/10453/7608