Gaining Insights from an Industry Study; Industry Dynamics in Practise

Perrott, B

Gaining Insights from an Industry Study; Industry Dynamics in Practise

Perrott, B

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Publisher:: British Academy of Management
Publication Type:: Conference Proceeding
Citation:: Conference Proceedings 2007 British Academy of Management, 2007, pp. 1 - 19
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Perrott, B	en_US
dc.contributor.editor	Radnor, Z	en_US
dc.contributor.editor	Thomas, H	en_US
dc.contributor.editor	Cartwright, S	en_US
dc.date	2007-09-11	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Conference Proceedings 2007 British Academy of Management, 2007, pp. 1 - 19	en_US
dc.identifier.isbn	0-9549608-3-1	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7612
dc.description.abstract	Some researchers contend that only through a deep understanding of the possibilities and nature of routine coordinated activity, that whole industries be properly framed and understood This article sets out to demonstrate the practical advantage of conducting a focused examination of industry dynamics with a case example. The process acts as an important foundation for industry members in setting business and marketing strategy for future directions. Data for this article has been collected from a wide range of secondary and primary sources. A strategy framework is used to examine the extent of competitive rivalry, the threat of new entrants, the role of consumers, the role of substitutes, and the role of suppliers. In discussion, an assessment is made of the Industry s attractiveness, implications of the findings for industry managers and an overview of future issues facing the case Industry.	en_US
dc.publisher	British Academy of Management	en_US
dc.relation.ispartof	Conference Proceedings 2007 British Academy of Management	en_US
dc.relation.ispartof	British Academy of Management Conference	en_US
dc.title	Gaining Insights from an Industry Study; Industry Dynamics in Practise	en_US
dc.type	Conference Proceeding
utslib.location	Warwick, UK	en_US
utslib.location.activity	Warwick, UK	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	1503 Business and Management	en_US
dc.location.activity	Warwick, UK	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Warwick, UK	en_US
pubs.start-date	2007-09-11	en_US

Abstract:

Some researchers contend that only through a deep understanding of the possibilities and nature of routine coordinated activity, that whole industries be properly framed and understood This article sets out to demonstrate the practical advantage of conducting a focused examination of industry dynamics with a case example. The process acts as an important foundation for industry members in setting business and marketing strategy for future directions. Data for this article has been collected from a wide range of secondary and primary sources. A strategy framework is used to examine the extent of competitive rivalry, the threat of new entrants, the role of consumers, the role of substitutes, and the role of suppliers. In discussion, an assessment is made of the Industry s attractiveness, implications of the findings for industry managers and an overview of future issues facing the case Industry.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/7612