Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders

Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD

Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders

Waller, DS

Wang, PZ Oppewal, H Morrison, MD

Permalink

Publisher:: Otago University
Publication Type:: Conference Proceeding
Citation:: Proceedings of 2007 Australian and New Zealand Marketing Academy Conference, 2007, pp. 1 - 8
Issue Date:: 2007-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (38.14 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Wang, PZ	en_US
dc.contributor.author	Oppewal, H	en_US
dc.contributor.author	Morrison, MD	en_US
dc.contributor.editor	Thyne, M	en_US
dc.contributor.editor	Deans, K	en_US
dc.contributor.editor	Gnoth, J	en_US
dc.date	2007-12-03	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Proceedings of 2007 Australian and New Zealand Marketing Academy Conference, 2007, pp. 1 - 8	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7624
dc.description.abstract	The availability of relevant information is an important factor when customers are evaluating the purchase of a new technology. Information can be obtained from a range of sources, with varying levels of trustworthiness. This paper presents some findings regarding how different media are perceived and the effect of media exposure on purchase intent in the DVD recorder category. In an online survey regarding consumer preferences for DVD recorders respondents were exposed to different media with information either supporting the new Blu-ray or HDDVD disc technology. The paper presents results regarding the effects of this implementation of Information Acceleration (IA) on purchase intention and media trust. It is found that consumers exposed to positive information about Blu-Ray are significantly more inclined to consider purchasing a recorder with Blu-Ray technology.	en_US
dc.publisher	Otago University	en_US
dc.relation.ispartof	Proceedings of 2007 Australian and New Zealand Marketing Academy Conference	en_US
dc.relation.ispartof	ANZAM	en_US
dc.title	Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders	en_US
dc.type	Conference Proceeding
utslib.location	Dunedin, New Zealand	en_US
utslib.location.activity	Dunedin, New Zealand	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.for	150307 Innovation and Technology Management	en_US
dc.location.activity	Dunedin, New Zealand	en_US
dc.location.activity	Adelaide, AUSTRALIA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Dunedin, New Zealand	en_US
pubs.start-date	2007-12-03	en_US

Abstract:

The availability of relevant information is an important factor when customers are evaluating the purchase of a new technology. Information can be obtained from a range of sources, with varying levels of trustworthiness. This paper presents some findings regarding how different media are perceived and the effect of media exposure on purchase intent in the DVD recorder category. In an online survey regarding consumer preferences for DVD recorders respondents were exposed to different media with information either supporting the new Blu-ray or HDDVD disc technology. The paper presents results regarding the effects of this implementation of Information Acceleration (IA) on purchase intention and media trust. It is found that consumers exposed to positive information about Blu-Ray are significantly more inclined to consider purchasing a recorder with Blu-Ray technology.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/7624