Residents' perceptions of the social impacts of community festivals: a cluster analysis

Schlenker, K

Residents' perceptions of the social impacts of community festivals: a cluster analysis

Schlenker, K

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Publisher:: Victoria University
Publication Type:: Conference Proceeding
Citation:: Proceedings of the Fourth International Event Research Conference, 2007, pp. 1 - 11
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Schlenker, K https://orcid.org/0000-0001-9917-8973	en_US
dc.contributor.editor	O'Mahony, B	en_US
dc.contributor.editor	Harris, R	en_US
dc.contributor.editor	Mair, J	en_US
dc.date	2007-07-11	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Proceedings of the Fourth International Event Research Conference, 2007, pp. 1 - 11	en_US
dc.identifier.isbn	0-9750957-9-X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7680
dc.description.abstract	This paper reports on the findings from a wider PhD study which examines residents' perceptions of the social impacts of community festivals. A survey of residents was undertaken in two communities, which each host a small community festival. Residents were clustered based on their demographic and behavioural characteristics, to identify distinct subgroups of the community who feel differently about a festival. This research examines the usefulness of demographic and behavioural segmentation of the host community rather than segmentation based on perceptions of impacts, where much previous research in the field has been conducted to date (Davis, Allen & Cosenza, 1988; Ryan & Montgomery, 1994; Madrigal, 1995; Fredline & Faulkner, 2000; Weaver & Lawton, 2001; Williams & Lawson, 2001).	en_US
dc.publisher	Victoria University	en_US
dc.relation.ispartof	Proceedings of the Fourth International Event Research Conference	en_US
dc.relation.ispartof	International Event Research Conference	en_US
dc.title	Residents' perceptions of the social impacts of community festivals: a cluster analysis	en_US
dc.type	Conference Proceeding
utslib.location	Melbourne, Australia	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	150601 Impacts of Tourism	en_US
utslib.for	150404 Sport and Leisure Management	en_US
utslib.for	150603 Tourism Management	en_US
dc.location.activity	Melbourne, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Melbourne, Australia	en_US
pubs.start-date	2007-07-11	en_US

Abstract:

This paper reports on the findings from a wider PhD study which examines residents' perceptions of the social impacts of community festivals. A survey of residents was undertaken in two communities, which each host a small community festival. Residents were clustered based on their demographic and behavioural characteristics, to identify distinct subgroups of the community who feel differently about a festival. This research examines the usefulness of demographic and behavioural segmentation of the host community rather than segmentation based on perceptions of impacts, where much previous research in the field has been conducted to date (Davis, Allen & Cosenza, 1988; Ryan & Montgomery, 1994; Madrigal, 1995; Fredline & Faulkner, 2000; Weaver & Lawton, 2001; Williams & Lawson, 2001).

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http://hdl.handle.net/10453/7680