Trust in International Trading Relationships: Insights from Business-to-Business Relationships in India

Sharma, N; Young, LC

Trust in International Trading Relationships: Insights from Business-to-Business Relationships in India

Sharma, N Young, LC

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Publisher:: Curtin University of Technology
Publication Type:: Conference Proceeding
Citation:: Proceedings of the Third Meeting of the IMP Group in Asia, 2007, pp. 1 - 13
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Sharma, N	en_US
dc.contributor.author	Young, LC	en_US
dc.contributor.editor	Batt, P	en_US
dc.contributor.editor	Purchase, S	en_US
dc.date	2007-12-09	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Proceedings of the Third Meeting of the IMP Group in Asia, 2007, pp. 1 - 13	en_US
dc.identifier.isbn	1-74067-563-0	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7694
dc.description.abstract	The purpose of this paper is to investigate if, how and to what extent Indian firms trust in their international suppliers varies according to where partners are located. Despite the vast scape and growth rate of this Asian market, it has not received as much research attention as have other Asian markets, in particular the PRC and Japan. Using the Indian data from the International and Marketing Group s IMP Asia Project, this paper explores the variations in trust that Indian customers experience towards their suppliers in various countries including suppliers from Europe, North America and Australasia. Test of analysis of variance reveals a remarkably similar level of trust across all regions indicating the Indian customer s trust in a foreign-based partner doesn t vary to a great extent according to where a partner is based.	en_US
dc.publisher	Curtin University of Technology	en_US
dc.relation.ispartof	Proceedings of the Third Meeting of the IMP Group in Asia	en_US
dc.relation.ispartof	IMP Asia Conference - International Markets and Processes	en_US
dc.title	Trust in International Trading Relationships: Insights from Business-to-Business Relationships in India	en_US
dc.type	Conference Proceeding
utslib.location	Sydney, Australia	en_US
utslib.location.activity	Phuket, Thailand	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Phuket, Thailand	en_US
dc.location.activity	Harbin, China
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney, Australia	en_US
pubs.start-date	2007-12-09	en_US

Abstract:

The purpose of this paper is to investigate if, how and to what extent Indian firms trust in their international suppliers varies according to where partners are located. Despite the vast scape and growth rate of this Asian market, it has not received as much research attention as have other Asian markets, in particular the PRC and Japan. Using the Indian data from the International and Marketing Group s IMP Asia Project, this paper explores the variations in trust that Indian customers experience towards their suppliers in various countries including suppliers from Europe, North America and Australasia. Test of analysis of variance reveals a remarkably similar level of trust across all regions indicating the Indian customer s trust in a foreign-based partner doesn t vary to a great extent according to where a partner is based.

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http://hdl.handle.net/10453/7694