Managing for Peak Performance: retailer preference and consumer decision making

Hermens, A; Hermens, H

Managing for Peak Performance: retailer preference and consumer decision making

Hermens, A

Hermens, H

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Publisher:: ANZAM
Publication Type:: Conference Proceeding
Citation:: 29th ANZAM Conference 2015, 2015, 29th Conference
Issue Date:: 2015-12-02

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Field	Value	Language
dc.contributor.author	Hermens, A https://orcid.org/0000-0002-0435-1751	en_US
dc.contributor.author	Hermens, H	en_US
dc.contributor.editor	O'Kane, C	en_US
dc.contributor.editor	Rose, E	en_US
dc.date	2015-12-02	en_US
dc.date.available	2015-09-03	en_US
dc.date.issued	2015-12-02	en_US
dc.identifier.citation	29th ANZAM Conference 2015, 2015, 29th Conference	en_US
dc.identifier.uri	http://hdl.handle.net/10453/77099
dc.description.abstract	The purpose of this paper is to investigate the order of the consumer’s consideration set formation. The research study focused on the participants’ main concerns in their decision-making, and how they tried to resolve them. This study suggests that decision risk was reduced by the home-improvement consumers forming consideration sets populated in part or in whole by retailer brands as an experiential short-cut. The data demonstrates that trust, perceived risk, involvement and brand are the antecedents’ to this formation. Brands are seen by the home improvement consumer as a bundle of attributes with the ability to deliver problem solving benefits. Brand loyalty is the proxy in the decision process. The use of this proxy as a heuristic reduced the perceived risk.	en_US
dc.publisher	ANZAM	en_US
dc.relation.ispartof	29th ANZAM Conference 2015	en_US
dc.relation.ispartof	Australian and New Zealand Academy of Management Conference	en_US
dc.title	Managing for Peak Performance: retailer preference and consumer decision making	en_US
dc.type	Conference Proceeding
utslib.citation.volume	29th Conference	en_US
utslib.location	Griffith	en_US
utslib.location.activity	Queenstown, New Zealand	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2015-12-04	en_US
pubs.place-of-publication	Griffith	en_US
pubs.publication-status	Accepted	en_US
pubs.start-date	2015-12-02	en_US
pubs.volume	29th Conference	en_US

Abstract:

The purpose of this paper is to investigate the order of the consumer’s consideration set formation. The research study focused on the participants’ main concerns in their decision-making, and how they tried to resolve them. This study suggests that decision risk was reduced by the home-improvement consumers forming consideration sets populated in part or in whole by retailer brands as an experiential short-cut. The data demonstrates that trust, perceived risk, involvement and brand are the antecedents’ to this formation. Brands are seen by the home improvement consumer as a bundle of attributes with the ability to deliver problem solving benefits. Brand loyalty is the proxy in the decision process. The use of this proxy as a heuristic reduced the perceived risk.

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http://hdl.handle.net/10453/77099