Cross-national tourism collaboration in Asia

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Asian Tourism: Growth and Change, 2008, 1, pp. 13 - 25
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The Pacific Asia Travel Association (PATA) is arguably the leading tourism association operating in the Asia -Pacific region. It is a multi-sectoral association of members from private, government and non -governmental organisations that are partially or wholly involved in tourism. It is therefore in a unique position to be able to advocate and facilitate cooperation and collaboration across all tourism sectors, in a number of countries, and across a wide range of issues. This chapter draws on its involvement and explores examples of regional cooperation and/or cross -national collaborative agreements within the tourism sector and their progress in the Asian region.
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