Shades of Green: Cognitive framing and the dynamics of corporate environmental response

Gale Cengage
Publication Type:
Journal Article
journal of business administration and policy analysis, 2001, 27-29 pp. 261 - 291
Issue Date:
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Shades of Green Zietsma and Vertinsky 2001.docAccepted Manuscript Version124 kB
Microsoft Word
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Differences in environmental protection performance among firms in similar institutional and environmental contexts, and changes in their performance over time, suggest the importance of how organizations interpret and cognitively frame environmental issues. A leader’s cognitive frame is particularly important in shaping the organization’s collective frame, which in turn determines the stimuli organization members attend to, and the actions they perform. We develop a typology of frames organization leaders use to view the environment and predict how leaders’ frames change as a result of endogenous and exogenous influences. We illustrate our model with reference to case studies in the forestry industry. Implications and directions for future research are discussed.
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