What if consumer experiments impact variances as well as means? Response variability as a behavioral phenomenon
- Publisher:
- UNIV CHICAGO PRESS
- Publication Type:
- Journal Article
- Citation:
- JOURNAL OF CONSUMER RESEARCH, 2001, 28 (3), pp. 506 - 511 (6)
- Issue Date:
- 2001-12-01
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2006007863OK.pdf | 52.02 kB |
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