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Showing results 25 to 37 of 37
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Issue Date
Title
Author(s)
2005-01
Marketing strategy and business performance: The case of small firms in China
Tang, Y
;
Wang, PZ
;
Zhang, Y
;
Purchase, S
2013-01
Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent
Massey, GR
;
Waller, DS
;
Wang, PZ
;
Lanasier, EV
2006-08-01
Measuring consumer vanity: A cross-cultural validation
Wang, PZ
;
Waller, DS
2008-01
Media Choice for Information Search to Purchase a New Technology
Waller, DS
;
Wang, PZ
;
Morrison, MD
;
Oppewal, H
;
Tebbutt, J
2011-01
The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy
Wang, KY
;
Wang, PZ
;
Agarwal, R
;
EREN, E
;
AKDEMIR, A
;
ERDIL, O
2006-01
Motivations for sports volunteerism and intention to volunteer
Wang, PZ
;
Ali, Y
;
van Dessel, M
2004-01
Online service evaluation and behavioural intentions
Hackman, D
;
Gudergan, S
;
Wang, PZ
;
Daniel, K
;
Wiley, J
;
Thirkell, P
2004-01
Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.
Bateman, I
;
Day, B
;
Dupont, DP
;
Georgiou, S
;
Louviere, JJ
;
Morimoto, S
;
Wang, PZ
;
-
2010-01
Preference stability: Modelling how consumer preferences shift after receiving new product information
Oppewal, H
;
Morrison, MD
;
Wang, PZ
;
Waller, DS
;
Hess, S
;
Daly, A
2007-01
Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands
Garlin, FV
;
Mcguiggan, RL
;
Miller, K
;
Wang, PZ
;
Askegaard, S
;
Merunka, D
;
Sirgy, JM
2007-01
Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling
Wang, PZ
;
Menictas, C
;
Louviere, JJ
;
Thyne, M
;
Deans, K
;
Gnoth, J
2014-12-01
Using Best-Worst Scaling Method to Examine Consumers' Value Preferences
Parvin, S
;
Wang, PZ
;
Rundle-Thiele, S
;
Kubacki, K
;
Arli, D
2009-01
When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?
Fine, B
;
Bray, D
;
Wang, PZ
;
Menictas, C
;
NA