OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing byAuthorZerfass, A

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Issue Date	Title	Author(s)
2022-05-28	Ethical challenges of digital communication in public relations: a comparative study of individual, organizational, and national factors in 52 countries	Zerfass, A; Hagelstein, J; Volk, S; Hung-Baesecke, C-JF; Macnamara, J; Meng, J; Athaydes, A
2024-01-30	Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries	Hagelstein, J; Volk, S; Zerfass, A; Athaydes, AS; Macnamara, J; Meng, J; Hung-Baesecke, C-JF
2024-01-30	Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries	Macnamara, J; Hagelstein, J; Volk, S; Zerfass, A; Athaydes, A; Meng, J; Hung-Baesecke, C-YF
2017-09-05	Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes	Macnamara, JR; Zerfass, A
2019-08-01	Expanding evaluation to enable true strategic communication: Beyond message tracking to open listening	Macnamara, J; Gregory, A; Northhaft, H; Werder, KP; Vercic, D; Zerfass, A
2016-09-01	'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas	Macnamara, J; Lwin, M; Adi, A; Zerfass, A
2018-06-01	PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps	Macnamara, JR; Zerfass, A; Lwin, M; Adi, A
2019-11-01	Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives	Buhmann, A; Macnamara, J; Zerfass, A
2012-10-01	Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management	Macnamara, J; Zerfass, A

Showing results 5 to 13 of 13< previous