'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas

Macnamara, J; Lwin, M; Adi, A; Zerfass, A

'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas

Macnamara, J

Lwin, M Adi, A Zerfass, A

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Publication Type:: Journal Article
Citation:: Public Relations Review, 2016, 42 (3), pp. 377 - 385
Issue Date:: 2016-09-01

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Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Lwin, M	en_US
dc.contributor.author	Adi, A	en_US
dc.contributor.author	Zerfass, A	en_US
dc.date.available	2020-05-25T19:09:27Z
dc.date.issued	2016-09-01	en_US
dc.identifier.citation	Public Relations Review, 2016, 42 (3), pp. 377 - 385	en_US
dc.identifier.issn	0363-8111	en_US
dc.identifier.uri	http://hdl.handle.net/10453/44050
dc.description.abstract	© 2016 Elsevier Inc. It is well established that the internet, and particularly the unprecedented growth of social media, are changing the mediascape and media practices in advertising, public relations, and journalism. Some of these changes are leading to convergence of genre and practices as well as the technologies of media. This analysis focuses on the first two of these types of convergence, drawing on data from the first Asia Pacific Communication Monitor, a survey of 1200 PR and communication practitioners in 23 Asia Pacific countries. This reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an emerging SOEP model (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.	en_US
dc.relation.ispartof	Public Relations Review	en_US
dc.relation.isbasedon	10.1016/j.pubrev.2016.03.001	en_US
dc.subject.classification	Communication & Media Studies	en_US
dc.title	'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	42	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	42	en_US

Abstract:

© 2016 Elsevier Inc. It is well established that the internet, and particularly the unprecedented growth of social media, are changing the mediascape and media practices in advertising, public relations, and journalism. Some of these changes are leading to convergence of genre and practices as well as the technologies of media. This analysis focuses on the first two of these types of convergence, drawing on data from the first Asia Pacific Communication Monitor, a survey of 1200 PR and communication practitioners in 23 Asia Pacific countries. This reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an emerging SOEP model (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.

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http://hdl.handle.net/10453/44050