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Showing results 1 to 20 of 29
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Issue Date
Title
Author(s)
2022-01-01
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Belli, A
;
O’Rourke, AM
;
Carrillat, FA
;
Pupovac, L
;
Melnyk, V
;
Napolova, E
2014-01-01
Are maximizers blind to the future? When today's best does not make for a better tomorrow
Besharat, A
;
Ladik, DM
;
Carrillat, FA
2019-12-03
Can a replacing sponsor benefit?
Carrillat, FA
;
Grohs, R
2020-01-01
Can donations be too little or too much?
Mazodier, M
;
Carrillat, FA
;
Sherman, C
;
Plewa, C
2019-01-01
The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
Carrillat, FA
;
Ilicic, J
2019-09-02
Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial
Carrillat, FA
;
O’Rourke, AM
;
Plourde, C
2009-06-01
Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, FA
;
Riggle, RJ
;
Locander, WB
;
Gebhardt, GF
;
Lee, JM
2013-01-01
The complementarity factor in the leveraging of sponsorship
Carrillat, FA
;
D'astous, A
2018-03-01
Debates and assumptions about motion picture performance: a meta-analysis
Carrillat, FA
;
Legoux, R
;
Hadida, AL
2009-04-01
Examining the impact of service quality: A meta-analysis of empirical evidence
Carrillat, FA
;
Jaramillo, F
;
Mulki, JP
2013-03-25
For better, for worse? What to do when celebrity endorsements go bad
Carrillat, FA
;
d'Astous, A
;
Lazure, J
2010-07-01
Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorships
Carrillat, FA
;
Harris, EG
;
Lafferty, BA
2014-01-01
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Carrillat, FA
;
d'Astous, A
;
Christianis, H
2015-09-22
How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activation
Carrillat, FA
;
D'Astous, A
;
Couture, MPC
2018-12-01
Interference effects in competitive sponsorship clutter
Boeuf, B
;
Carrillat, FA
;
d’Astous, A
2022-01-01
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position
O’Rourke, AM
;
Carrillat, FA
;
Wang, PZ
2020
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
d’Astous, A
;
Carrillat, FA
;
Przybysz, A
2016-01-01
Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorship
Carrillat, FA
;
D’Astous, A
2014-01-01
Leveraging social media to enhance recruitment effectiveness: A facebook experiment
Carrillat, FA
;
d’Astous, A
;
Grégoire, EM
2015-01-01
On ‘being there’ a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, FA
;
D’Astous, A
;
Bellavance, F
;
Eid, F