Browsing byAuthorCarrillat, FA

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Issue DateTitleAuthor(s)
2022-01-0140 years of loyalty programs: how effective are they? Generalizations from a meta-analysisBelli, A; O’Rourke, AM; Carrillat, FA; Pupovac, L; Melnyk, V; Napolova, E
2014-01-01Are maximizers blind to the future? When today's best does not make for a better tomorrowBesharat, A; Ladik, DM; Carrillat, FA
2019-12-03Can a replacing sponsor benefit?Carrillat, FA; Grohs, R
2020-01-01Can donations be too little or too much?Mazodier, M; Carrillat, FA; Sherman, C; Plewa, C
2019-01-01The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity EndorsementCarrillat, FA; Ilicic, J
2019-09-02Celebrity endorsement in the world of luxury fashion–when controversy can be beneficialCarrillat, FA; O’Rourke, AM; Plourde, C
2009-06-01Cognitive segmentation: Modeling the structure and content of customers' thoughtsCarrillat, FA; Riggle, RJ; Locander, WB; Gebhardt, GF; Lee, JM
2013-01-01The complementarity factor in the leveraging of sponsorshipCarrillat, FA; D'astous, A
2018-03-01Debates and assumptions about motion picture performance: a meta-analysisCarrillat, FA; Legoux, R; Hadida, AL
2009-04-01Examining the impact of service quality: A meta-analysis of empirical evidenceCarrillat, FA; Jaramillo, F; Mulki, JP
2013-03-25For better, for worse? What to do when celebrity endorsements go badCarrillat, FA; d'Astous, A; Lazure, J
2010-07-01Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorshipsCarrillat, FA; Harris, EG; Lafferty, BA
2014-01-01Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct CompetitorsCarrillat, FA; d'Astous, A; Christianis, H
2015-09-22How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activationCarrillat, FA; D'Astous, A; Couture, MPC
2018-12-01Interference effects in competitive sponsorship clutterBoeuf, B; Carrillat, FA; d’Astous, A
2022-01-01Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s positionO’Rourke, AM; Carrillat, FA; Wang, PZ
2020Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigationd’Astous, A; Carrillat, FA; Przybysz, A
2016-01-01Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorshipCarrillat, FA; D’Astous, A
2014-01-01Leveraging social media to enhance recruitment effectiveness: A facebook experimentCarrillat, FA; d’Astous, A; Grégoire, EM
2015-01-01On ‘being there’ a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiencesCarrillat, FA; D’Astous, A; Bellavance, F; Eid, F