OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing byAuthorCarrillat, FA

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Issue Date	Title	Author(s)
2022-01-01	40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis	Belli, A; O’Rourke, AM; Carrillat, FA; Pupovac, L; Melnyk, V; Napolova, E
2014-01-01	Are maximizers blind to the future? When today's best does not make for a better tomorrow	Besharat, A; Ladik, DM; Carrillat, FA
2019-12-03	Can a replacing sponsor benefit?	Carrillat, FA; Grohs, R
2020-01-01	Can donations be too little or too much?	Mazodier, M; Carrillat, FA; Sherman, C; Plewa, C
2019-01-01	The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement	Carrillat, FA; Ilicic, J
2019-09-02	Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial	Carrillat, FA; O’Rourke, AM; Plourde, C
2009-06-01	Cognitive segmentation: Modeling the structure and content of customers' thoughts	Carrillat, FA; Riggle, RJ; Locander, WB; Gebhardt, GF; Lee, JM
2013-01-01	The complementarity factor in the leveraging of sponsorship	Carrillat, FA; D'astous, A
2018-03-01	Debates and assumptions about motion picture performance: a meta-analysis	Carrillat, FA; Legoux, R; Hadida, AL
2009-04-01	Examining the impact of service quality: A meta-analysis of empirical evidence	Carrillat, FA; Jaramillo, F; Mulki, JP
2013-03-25	For better, for worse? What to do when celebrity endorsements go bad	Carrillat, FA; d'Astous, A; Lazure, J
2010-07-01	Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorships	Carrillat, FA; Harris, EG; Lafferty, BA
2014-01-01	Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors	Carrillat, FA; d'Astous, A; Christianis, H
2015-09-22	How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activation	Carrillat, FA; D'Astous, A; Couture, MPC
2018-12-01	Interference effects in competitive sponsorship clutter	Boeuf, B; Carrillat, FA; d’Astous, A
2022-01-01	Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	O’Rourke, AM; Carrillat, FA; Wang, PZ
2020	Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation	d’Astous, A; Carrillat, FA; Przybysz, A
2016-01-01	Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorship	Carrillat, FA; D’Astous, A
2014-01-01	Leveraging social media to enhance recruitment effectiveness: A facebook experiment	Carrillat, FA; d’Astous, A; Grégoire, EM
2015-01-01	On ‘being there’ a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences	Carrillat, FA; D’Astous, A; Bellavance, F; Eid, F

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