The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement

Carrillat, FA; Ilicic, J

The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement

Carrillat, FA

Ilicic, J

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Publication Type:: Journal Article
Citation:: Journal of Advertising, 2019, 48 (1), pp. 61 - 71
Issue Date:: 2019-01-01

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Field	Value	Language
dc.contributor.author	Carrillat, FA https://orcid.org/0000-0001-6188-1372	en_US
dc.contributor.author	Ilicic, J	en_US
dc.date.available	2019-01-28	en_US
dc.date.issued	2019-01-01	en_US
dc.identifier.citation	Journal of Advertising, 2019, 48 (1), pp. 61 - 71	en_US
dc.identifier.issn	0091-3367	en_US
dc.identifier.uri	http://hdl.handle.net/10453/139087
dc.description.abstract	© 2019, Copyright © 2019, American Academy of Advertising. This article introduces the celebrity capital life cycle as a structuring framework for the literature on celebrity endorsement. This framework comprises four stages: acquisition, consolidation, abrupt downfall/slow decline, and redemption/resurgence. The celebrity capital life cycle framework accounts for the ups and downs of celebrities’ career journey through fluctuations in their celebrity capital (i.e., accumulated media visibility; Driessens2013). We provide first a brief overview of the literature highlighting relevant research gaps, followed by an exposition of the conceptual underpinnings of the celebrity capital life cycle. We then develop future research directions for each stage of the celebrity capital life cycle that address the existing knowledge gaps.	en_US
dc.relation.ispartof	Journal of Advertising	en_US
dc.relation.isbasedon	10.1080/00913367.2019.1579689	en_US
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject.classification	Marketing	en_US
dc.title	The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	48	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1506 Tourism	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	48	en_US

Abstract:

© 2019, Copyright © 2019, American Academy of Advertising. This article introduces the celebrity capital life cycle as a structuring framework for the literature on celebrity endorsement. This framework comprises four stages: acquisition, consolidation, abrupt downfall/slow decline, and redemption/resurgence. The celebrity capital life cycle framework accounts for the ups and downs of celebrities’ career journey through fluctuations in their celebrity capital (i.e., accumulated media visibility; Driessens2013). We provide first a brief overview of the literature highlighting relevant research gaps, followed by an exposition of the conceptual underpinnings of the celebrity capital life cycle. We then develop future research directions for each stage of the celebrity capital life cycle that address the existing knowledge gaps.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/139087