Browsing byAuthorLee, KP
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
2005-01 | Customization of corporate web site | Lee, KP; Miller, K |
2003-01 | The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship | Lee, KP; Miller, K; - |
2006-01 | Investigating motives and information processing strategies of internet users | Lee, KP; Miller, K; Salciuviene, L; Rose, E |
2009-01 | Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation | Miller, CE; Reardon, J; Salciuviene, L; Auruskeviciene, V; Lee, KP; Miller, K |
2003-01 | A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study | Lee, KP; Miller, K; Kennedy, R |