A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study

Lee, KP Miller, K

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Publisher:: ANZMAC
Publication Type:: Conference Proceeding
Citation:: A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, 2003, pp. 25 - 33
Issue Date:: 2003-01

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Field	Value	Language
dc.contributor.author	Lee, KP	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.editor	Kennedy, R	en_US
dc.date	2003-12-01	en_US
dc.date.issued	2003-01	en_US
dc.identifier.citation	A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, 2003, pp. 25 - 33	en_US
dc.identifier.isbn	0868039837	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2207
dc.publisher	ANZMAC	en_US
dc.relation.ispartof	A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study	en_US
dc.type	Conference Proceeding
utslib.location	Adelaide, Australia	en_US
utslib.location.activity	Adelaide, Australia	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Adelaide, Australia	en_US
dc.location.activity	LAS VEGAS, NV
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Adelaide, Australia	en_US
pubs.start-date	2003-12-01	en_US

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