The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship

Lee, KP Miller, K

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Publisher:: National University of Singapore
Publication Type:: Conference Proceeding
Citation:: E-Business Paradigms: Strategic Transformation and Partnership, 2003, pp. 1 - 9
Issue Date:: 2003-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Lee, KP	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.editor	-	en_US
dc.date	2003-12-09	en_US
dc.date.issued	2003-01	en_US
dc.identifier.citation	E-Business Paradigms: Strategic Transformation and Partnership, 2003, pp. 1 - 9	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7588
dc.publisher	National University of Singapore	en_US
dc.relation.ispartof	E-Business Paradigms: Strategic Transformation and Partnership	en_US
dc.relation.ispartof	International Conference on e-Business	en_US
dc.title	The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship	en_US
dc.type	Conference Proceeding
utslib.location	Singapore	en_US
utslib.location.activity	Singapore	en_US
utslib.for	0806 Information Systems	en_US
dc.location.activity	Singapore	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Singapore	en_US
pubs.start-date	2003-12-09	en_US

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