Browsing byAuthorLegoux, R
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
2008-01 | Can sponsorships go the distance? The role of psychological construal level in understanding sponsorships effectiveness | Carrillat, F; Legoux, R; Kehoe, WJ; Whitten, LK |
2018-03-01 | Debates and assumptions about motion picture performance: a meta-analysis | Carrillat, FA; Legoux, R; Hadida, AL |
2017-03-01 | The effectiveness of warning labels for consumers: A meta-analytic investigation into their underlying process and contingencies | Purmehdi, M; Legoux, R; Carrillat, F; Senecal, S |
2012 | The Moderating Impact of Cognitive Complexity and Need for Cognition on the “Match-up” Effect in Celebrity Endorsement | Carrillat, F; Legoux, R; Beaupré, A |
2011-09-01 | When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers | Carrillat, FA; Ladik, DM; Legoux, R |