Browsing byAuthorMenictas, C
Showing results 1 to 9 of 9
Issue Date | Title | Author(s) |
2011-01 | Assessing the Acquiescence Bias of Online Research Data | Wang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D |
2012-02-01 | Assessing the validity of brand equity constructs | Menictas, C; Wang, PZ; Louviere, JJ |
2010-01 | Assessing the validity of brand equity constructs: A comparison of two approaches | Menictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J |
2007-12-01 | Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices | Wang, PZ; Menictas, C; Louviere, JJ |
2010 | The comparison of one-item-at-a time to multiple-items-at-a-time measurement of a brand equity framework for predicting brand choices in real markets | Menictas, C |
2007-01 | The superiority of panel research: a fast food choice modeling case study using online panel research | Fine, B; Menictas, C; Wei, XIN; Fellows, D |
2007-01 | Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling | Wang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J |
2011-09 | Validating the factor structure of the Self-Report Psychopathy scale in a community sample. | Mahmut, MK; Menictas, C; Stevenson, RJ; Homewood, J |
2009-01 | When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research? | Fine, B; Bray, D; Wang, PZ; Menictas, C; NA |