Do social product features have value to consumers?

Auger, P; Devinney, TM; Louviere, JJ; Burke, PF

Do social product features have value to consumers?

Auger, P Devinney, TM

Louviere, JJ Burke, PF

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Publication Type:: Journal Article
Citation:: International Journal of Research in Marketing, 2008, 25 (3), pp. 183 - 191
Issue Date:: 2008-09-01

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Field	Value	Language
dc.contributor.author	Auger, P	en_US
dc.contributor.author	Devinney, TM https://orcid.org/0000-0002-4867-1861	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.contributor.author	Burke, PF https://orcid.org/0000-0003-0978-0237	en_US
dc.date.issued	2008-09-01	en_US
dc.identifier.citation	International Journal of Research in Marketing, 2008, 25 (3), pp. 183 - 191	en_US
dc.identifier.issn	0167-8116	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10143
dc.description.abstract	The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia using both university students and supporters of the human rights organization Amnesty International. The paper focuses on two classes of social features, "labor practices" and "animal rights and the environment". The results show that the social features of products can, on average, affect an individuals' likelihood of purchasing a product. Also, this paper finds distinctive segments of ethically orientated consumers. Crown Copyright © 2008.	en_US
dc.relation.ispartof	International Journal of Research in Marketing	en_US
dc.relation.isbasedon	10.1016/j.ijresmar.2008.03.005	en_US
dc.subject.classification	Marketing	en_US
dc.title	Do social product features have value to consumers?	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	25	en_US
utslib.for	150505 Marketing Research Methodology	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
pubs.organisational-group	/University of Technology Sydney/Strength - ACRI - Australia China Relations Institute
pubs.organisational-group	/University of Technology Sydney/Strength - BIDA - Business Intelligence and Data Analytics
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	25	en_US

Abstract:

The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia using both university students and supporters of the human rights organization Amnesty International. The paper focuses on two classes of social features, "labor practices" and "animal rights and the environment". The results show that the social features of products can, on average, affect an individuals' likelihood of purchasing a product. Also, this paper finds distinctive segments of ethically orientated consumers. Crown Copyright © 2008.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10143